The American Gaming Association (AGA) has confirmed to Global Gaming Insider that operator bet365 is no longer a member of the Association, taking after fellow Sports Betting Alliance (SBA) members such as FanDuel, DraftKings and Fanatics Sportsbook.
FanDuel, DraftKings and Fanatics Sportsbook chose to conclude its AGA membership following a divide on prediction market operations, prompting speculation as to whether bet365 is entering the high-growth sector.
Speaking exclusively with Global Gaming Insider, bet365 stated: "As a digital-first operator, bet365 has pulled back from the AGA due to the organization's focus on the retail casino industry.
"We greatly value our industry partnerships and remain committed to working constructively with regulators and partners across the markets in which we operate."
Kalshi recently raised $1bn at a valuation of $22bn as of March 2026, ranking it above FanDuel owner Flutter Entertainment, Aristocrat Gaming, DraftKings, Entain and most other gaming companies worldwide.
However, Global Gaming Insider understands bet365 previously had no plans to enter prediction markets before choosing to end its membership with the AGA. At the time of writing, bet365 has not filed with the National Futures Association (NFA) to begin offering event contract trading.
Suppliers such as Sportradar and OpenBet concluded their AGA membership in January 2026, perhaps motivated by a number of clients choosing to enter prediction markets.
On January 13, AGA President and CEO Bill Miller, as well as Indian Gaming Association (IGA) Chairman David Bean, issued a letter to US lawmakers urging them to take action against unregulated prediction market offerings.
“On behalf of the (AGA) and…(IGA), we write to urge timely congressional action to address the explosion of unregulated sports event contracts being offered by prediction markets,” Miller and Bean said.
“This growth has occurred by exploiting regulatory inaction by the Commodity Futures Trading Commission (CFTC), which undermines state law and Tribal sovereignty and flies in the face of existing federal laws and regulation intended to protect consumers and the integrity of our nation’s financial markets.
While FanDuel, DraftKings, Fanatics Sportsbook and bet365 all fall under SBA membership, Chairman Jeremy Kudon told Global Gaming Insider any involvement from the Alliance regarding prediction markets “would be a mistake.”
Inspired Entertainment announced a multi-year extension of its virtual sports partnership with bet365 during March 2026, strengthening a long-standing collaboration between the two entities
