AI Summary
Sign in to listen

Tipico Group completes acquisition of Admiral Austria

The deal strengthens Tipico's presence in Austria and ensures Admiral's technological continuity with Novomatic

2 min read
tipico logo
Key Points
Both Tipico and Admiral will continue to operate online in Austria
Admiral Austria will continue to use Novomatic's technology solutions, allowing the company to focus on international expansion

Tipico Group announced today the completion of its acquisition of 100% of Atlas Group GmbH, the parent company of Admiral Group in Austria, as it was initially announced in January.

The transaction strengthens Tipico Group's presence in Austria and broadens its portfolio, while Admiral Austria will continue to rely on Novomatic's technology solutions as a key partner, allowing Novomatic to focus on its international growth strategy.

Axel Hefer, CEO of Tipico Group, said: "We are delighted about the successful completion of this transaction. Admiral is a leading Austrian company with a strong legacy and clear potential for future growth. Both companies are synonymous with state-of-the-art technology, innovative products, and a high focus on player protection.

"This investment marks an important step in Tipico's growth strategy and underscores our leading role in the German-speaking markets."

Both the Tipico and Admiral brands will continue to operate online in Austria. As required by the Austrian Federal Competition Authority for approval of the deal, Tipico will divest the majority of its retail outlets in the country. The remaining Tipico shops will be operated under the Admiral brand within the existing Admiral store network.

Stefan Krenn, Executive Board Member of Novomatic AG, said: "The completion of this transaction marks an important step in our global expansion strategy with a clear focus on international growth markets.

"Admiral has developed into an established market leader over the past decades, and we thank all Admiral employees for their great commitment. We are pleased to have found a strong and reliable technology partner in Tipico, who will successfully continue the company's operations in Austria."

Novomatic stated that the transaction was completed after obtaining all necessary regulatory approvals.

This investment marks an important step in Tipico's growth strategy and underscores our leading role in the German-speaking markets.

Good to know

Tipico recently launched Tipico Million, a prediction-based game offering a top prize of €1 million for correctly predicting seven sports outcomes, with smaller payouts for partial wins

Reaction Board

Set Global Gaming Insider to be your preferred search result

News Analysis

View All
Ballys Analysis

Boom or bust: Which of Bally’s new US developments holds the most potential?

As the operator prepares to launch new casino-resorts in Las Vegas, Chicago and New York, recent concerns regarding Bally’s financials may cast doubt on each’s long-term potential. But which one offers the most?

7 min read • • By Kirk Geller
Fedbet analysis

Romania under pressure: Institutional stability should be a priority – Fedbet President

Global Gaming Insider speaks to Fedbet President Alexandru Domșa about Romania’s changing gambling landscape.

4 min read • • By Marieta Lezaic
Makeberry Affiliates Editorial

Makeberry Affiliates: Driving growth through stability

Oleksandr Kulyk, VP of Makeberry Partnerships, speaks to Global Gaming Insider about Makeberry Affiliates’ expanding portfolio, partner expectations and plans for SBC Summit and SiGMA Central Europe.

4 min read • • By Marieta Lezaic

In The News

View All
Hard Rock Tampa donations
[STANDARD IMPORTANCE]

Hard Rock Tampa donates $100,000 to local organizations for Hispanic Heritage Month

Each of the 10 local community organizations received $10,000 donations from the operator, as the month-long initiative looks to celebrate contributions of Hispanic and LatAm communities.

· Financial + 4