LuckBet has appointed Renan Almeida as CRM Manager, strengthening its focus on data-driven customer engagement and performance marketing.
Almeida joins the company with experience across CRM, acquisition and digital strategy, having previously served as Head of Marketing & Performance at Fast Gaming SA and Business Director at 1001 Cupom de Descontos.
His background includes working with platforms such as Smartico, Salesforce, HubSpot and Fast Track, with a focus on scaling operations through structured data use and measurable outcomes.
In his new role, he is expected to lead initiatives aimed at converting customer data into actionable strategies, with an emphasis on retention, lifecycle management and performance optimization.
"We continue to evolve, raising the bar and building a team prepared to play at a high level every day," the company stated.
LuckBet’s Chief Marketing and Growth Officer, Vitor Paulin, a contributor to Global Gaming Insider, highlighted the company’s strategic direction, stating: “The most impactful changes were centered on three pillars: data-driven culture, cross-functional integration and user focus with responsibility.”
The move comes as national operators increasingly prioritize internal capabilities to manage customer relationships more effectively, aligning marketing, compliance and user experience within a single operational framework.
In a separate development, Brazil’s regulator, the Secretariat of Prizes and Apostas has partnered with the Institute for Applied Economic Research to build a system of public indicators to track the betting market and its social impacts.
Brazil’s betting sector has been among the fastest-growing contributors to federal tax revenues, which reached a record BR222.1bn in February 2026
