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Mr Gamble appoints Richard Dennys as its new CEO 

The online gambling affiliate has appointed Richard Dennys as its new CEO. 

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Key Points
Dennys is an experienced leader in the digital sector 
The new appointment will help accelerate growth in affiliate marketing 

Affiliate Mr Gamble has announced Richard Dennys as its new Chief Executive Officer. Dennys' previous experience includes a tenure as CEO for Game Lounge, stepping down after two years in charge.  

His senior experience is designed to help Mr Gamble expand its global footprint and accelerate its growth in the affiliate marketing landscape. 

Dennys commented, "I certainly wasn’t in a hurry to jump into a new project after my last role came to an end. However, finding a business so perfectly compatible with my skills and experience was rare. 

“Mr Gamble is powered by amazing, energetic founders and a small, passionate team that punches well above its weight. The strong authenticity in its brand story and messaging was simply too compelling to turn down.” 

Dennys' digital affiliate marketing expertise aligns with Mr Gamble’s goals when it comes to casino and sportsbook.  

The affiliate marketing platform and its founders, Jonas Kyllönen and Paavo Salonen had high praise for the new appointment saying: "Welcoming Richard as CEO is a pivotal moment for us. We have always built Mr Gamble on energy, authenticity, and a drive to do things differently.

“In Richard, we’ve found a leader who not only shares those values but brings the seasoned expertise necessary to take our vision to the global stage. His track record in digital innovation is second to none, and we are excited to see where his leadership takes the team." 

In recent affiliate news, Raketech reported its Q1 2026 results. 

Good to know

Dennys was also CEO at Webgains for over seven years 

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