Broadway Platform has officially partnered with Ghanaian operator Afrinova. The partnership will see the operator collaborate and utilise Broadway’s AI-powered product suite.
Casino, payments, CRM and risk management solutions will also be included in its portfolio, accessible to Afrinova.
The Spribe-owned Broadway Platform also secured a B2B supplier licence from the Curaçao Gaming Authority last month and is now reaching the African market.
Giorgi Samkharadze, Director of Broadway Platform, said: “Partnering with Afrinova is an exciting moment for us as we strengthen our presence in one of Africa’s most exciting regulated markets.
“Our commitment to exceptional product delivery is unmatched, and we look forward to powering Afrinova’s market-leading offering for many years to come.”
Being a regulated market, Ghana is among many African nations that is offering huge potential growth and an increasing internet presence.
Imad Hawwach, Managing Director at Afrinova, said: “Broadway Platform’s comprehensive back-end offering allows us to seamlessly deliver a best-in-class experience to our customers across Ghana. It’s an extremely exciting partnership for us, and one that allows us to stand apart from our competitors.”
In other African related partnerships, EveryMatrix now offers its collection of custom turnkey platform technologies in Cameroon.
In South Africa, Hacksaw Gaming expanded its distribution through a partnership with Sunbet and will bring its gaming titles to the platform. Likewise, a partnership deal with Hollywoodbets, also launched into the online gambling market, marking another sign the country is growing familiar with betting and gaming products.
Betano launched in Ghana earlier this year
