Bragg Gaming Group has signed a definitive agreement to extend its partnership with Belgian operator 711, adding a sportsbook offering to their existing iGaming relationship in the market.
The expansion follows 711's successful acquisition of an F+ licence from the Belgian Gaming Commission and will see the operator launch a dedicated online sportsbook at 711sports.be.
The new sportsbook will be powered by Kambi's Turnkey Sportsbook solution and integrated into Bragg's Player Account Management (PAM) platform.
Players visiting 711.be will be presented with a unified portal allowing them to navigate between the existing online casino – which has operated under a B+ licence since December 2025 – and the forthcoming sportsbook.
The go-live is scheduled ahead of the 2026 FIFA World Cup, a period expected to drive heightened sports betting activity.
The agreement also introduces Bragg's proprietary Fuze player engagement toolset to 711's Belgian sports vertical.
The technology, which has already been deployed across 711's Dutch operations, offers features including real-time tournaments and quests, all of which will be implemented in line with Belgian regulatory requirements.
Commenting on the development, Matevž Mazij, CEO at Bragg, stated: “We are thrilled to have finalised this agreement to further strengthen our global relationship with 711.
“By supporting their entry into the Belgian sports betting market with our flexible PAM platform, Kambi’s world-class sportsbook and our proprietary Fuze engagement tools, we are providing 711 with a powerful, comprehensive solution to compete at the highest level. We look forward to going live just in time for the excitement of the World Cup.”
Gilles De Backer, COO at 711, added: “Signing this agreement to expand our Belgian footprint with the upcoming launch of 711sports.be is a pivotal moment for our brand. Having already seen great success with our casino offering via Bragg’s platform, it was a natural choice to extend our partnership for the sportsbook.
“The launch is also perfectly positioned for the increased sportsbook momentum we expect during the World Cup.”
The announcement builds on a broader period of activity for Bragg, which recently partnered with Super Technologies to launch the Superbet brand in Greece, and reported full-year 2025 group revenue of €106.1m ($125m) – a 4% increase year-on-year.
711 launched its Belgian online casino operations with Bragg in December 2025, extending a partnership that originally began in the Dutch market
