Fanatics has launched its new Fanatics One loyalty program for users of its prediction markets platform, allowing bettors to earn up to 10% in FanCash on every trade, which can be used for merchandise, tickets, collectibles and future wagers.
“These are big steps forward in our mission to bring the best prediction market experience to our customers,” Fanatics Markets President Zeeshan Feroz said.
“We are ushering in a new era of loyalty and rewards. FanCash and Fanatics One give customers a real reason to trade with Fanatics Markets and the other enhancements we are debuting today give traders greater precision, control and access to events that they care about most.”
The Fanatics Markets platform is powered by Commodity Futures Trading Commission (CFTC)-registered exchange Crypto.com and Derivatives North America, having been made available across 23 states and four US territories.
Fanatics One was originally launched during 2025 to help connect the operator’s broader sports ecosystem, while additional launches were also highlighted by Fanatics as part of the release.
Prior to the 2026 FIFA World Cup, Fanatics launched an interactive hub experience featuring prediction markets, tournament news and official player data in partnership with ADI Predictstreet.
Fanatics Markets also allows players to combine trades in a similar fashion to sports betting parlays, using outcomes such as player props, winners, spreads and totals to increase payouts.
On June 3, Fanatics Betting and Gaming expanded its NASCAR marketing activity through a two-race primary sponsorship agreement with New York Racing Team.
The operator will sponsor the team’s No. 44 Chevrolet, driven by J.J. Yeley, at the FireKeepers Casino 400 at Michigan International Speedway on June 7 and the NASCAR Cup Series race at Chicagoland Speedway on July 5.
American Express signed a new agreement with Fanatics on May 21 to become the official payments partner across select Fanatics online and retail locations worldwide
