Venetian Resort Las Vegas appoints Ghost Energy as official energy drink partner

The Venetian Resort Las Vegas has named Ghost Energy as the property’s official energy drink partner, marking a “key milestone” in Ghost’s broader strategy to expand distribution across premium venues in "critical" markets. 

"This is a major moment for Ghost as we continue to expand within world-class hospitality," Ghost Co-Founder and CEO Dan Lourenço said. 

"Las Vegas is home for us, so building on our relationship with The Venetian Resort and The Palazzo, collectively one of the most iconic and largest resorts on the Strip, makes this especially meaningful. We've built a strong foundation together over the past couple of years, and going fully property-wide across both hotels is a huge step for Ghost."

Ghost Energy and The Venetian Resort Las Vegas have maintained a partnership for nearly two years, but the new agreement “formalizes and scales” the collaboration to establish full-property distribution and the opportunity for customer activations. 

The Venetian Resort Las Vegas CMO Marcy Miles also spoke on the extended partnership, having said, "Our guests expect experiences that feel current, elevated and unexpected.

"Ghost Energy aligns seamlessly with that vision, and bringing the brand across the resort creates new opportunities to engage guests in dynamic ways throughout their stay."

Elsewhere in Las Vegas, the Diamond Arena project was introduced as a potential destination for an NBA expansion franchise in Sin City on April 21, featuring more than 21,000 seats and the “largest parking capacity” of any competing site.

At the time of writing, the project remains unaffiliated with a casino or hospitality operator to allow for broader partnership opportunities and alignment with the NBA’s long-term strategic interests.