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Show preview: Eastern European Gaming Summit and Balkan Entertainment & Gaming Expo

The two events will showcase the latest developments in the EU region, with a particular focus on Eastern European countries.

3 min read
Show preview: Eastern European Gaming Summit
Key Points
The EEGS will be held from 26-27 November at the Inter Expo Center in Sofia, Bulgaria
The Balkan Entertainment and Gaming Expo will be held at the same date and location
More than 450 delegates from 35+ countries attended last year

The Eastern European Gaming Summit (EEGS) is returning to Sofia, Bulgaria, to showcase the latest developments and achievements from Eastern European countries and businesses.

The two-day event will run from 26-27 November and will host a variety of talks and networking opportunities.

Last year, EEGS attracted 450+ delegates from over 35 different countries to the event, with 30% of those attending coming from top management positions.

A total of 25% of attendees were from land-based manufacturers and operators, while 35% were from online compatriots.

A further 15% were from marketing, 12% from regulators or government positions and 13% from other types of businesses.

On 26 November, attendees can expect doors to open at 10am for a day filled with panels discussing data science and AI, the Digital Fairness Act, influencers, driving growth, regulation, AI in compliance and AML, applying online gambling protection to land-based venues and predictions for the iGaming industry in 2030.

The first day will also host the Affiliate Conference, which will include presentations on creating personal brands, how SEO can affect channelisation, balancing compliance with personalisation and the tech behind high-ROI affiliate marketing.

On 27 November, registrants will be able to get involved with talks on the future of iGaming, managing influencers, modern payments and emerging technologies, cybersecurity and AI, a regulators' roundtable, a marketing workshop and a final topic covering mergers and acquisitions.

At the same time, the Balkan Entertainment & Gaming Expo (BEGE) will also be taking part in the Inter Expo Center.

The BEGE 2025 Awards Ceremony and afterparty will be hosted on 26 November, with a Gaming Start-up Challenge featured on 27 November.

Speakers will be present from companies such as Bragg Group, Vegas Legends, AvatarUX, Delasport, the National Gambling Office Romania (ONJN), Altenar, European Gaming and Betting Association (EGBA), Casumo, the Georgian Gambling Association and Playtech, among others.

Good to know

Bulgarian, Russian and English are common languages spoken in Bulgaria, 112 is the emergency number, local time is +2 GMT and most plug sockets will be a Schuko AC power plug.

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