Evoplay integrates offerings to Scientific Games' Content Hub

Scientific Games has announced a new partnership which has seen a range of iLottery options from Evoplay now integrated onto the operator's Content Hub online platform.

As part of this deal, Evoplay's instant win, spin to win, bingo, jackpot, adventure quest, regional and festive holiday games will now be available to Scientific Games' customers. Indeed, the SG Content Hub yields offerings from a range of lottery product providers worldwide - and went live with the DC Lottery in the District of Columbia in July of this year.

Speaking on this latest announcement, Scientific Games VP of Digital Content Strategy, Blair Johnson, said: "We selected Evoplay as a partner because they build world-class games offering unique game experiences, including eInstant and adventure games iLottery players will love. Their content delivers extended entertainment value, much like the highly popular video games in the market. Like Scientific Games, Evoplay is committed to responsible enjoyment of their games."

For Scientific Games, this latest development follows an additional integration earlier this month which saw the company extend its pre-existing partnership with the Ohio Lottery for an additional 10 years. Elsewhere, in early Q4, the operator completed its North Dakota Lottery systems upgrade whilst simultaneously completing a major systems upgrade for Lotto New Zealand.

On the other side of the deal, Evoplay also extended its reach in the Canadian market in September via a new Ontario-based partnership with Caesars Entertainment.

Also commenting on this latest integration, Frank Cecchini, Head of Lottery for Evoplay, said: "We at Evoplay are immensely proud to be able to bring our award-winning games to the SG Content Hub. We are determined to support lotteries in their quest to provide entertaining games that will attract and retain new players; working in partnership with Scientific Games, one of the world's foremost lottery games, technology and service providers, provides us with tremendous impetus in this direction."