BLS Capital Fondsmæglerselskab has reduced its voting stake in Better Collective by 44.9%, triggering a formal notice to the Copenhagen-based affiliate.
Indeed, this change has seen one of Better Collective's major shareholders reduce its voting rights just under a year after it had increased them to 15.1%. Contextually, according to the affiliate's public shareholder information, Co-Founders Christian Kirk Rasmussen and Jesper Søgaard each retain a 17.82% voting rights, with BLS Capital remaining the largest external entity invested in the company.
However, the recent reduction places BLS Capital just ahead of Henrik Lind – which yields a 6.53% voting stake – and Bolero Holdings – with a 5.24% voting stake. BLS Capital's stake reduction has taken the company below the 10% disclosure threshold, yet Better Collective's share price remains stable, up 1.25% over the past week as of the time of writing.
This latest development comes at a pivotal time for the affiliate, which has so far enjoyed a more positive calendar year during 2026 than the prior year, reporting rises of 5% and 9% for Q1 and Q2 revenues, respectively.
Further, the group observed a 20% year-on-year upswing in EBITDA before special items over the course of the second quarter, with a recent investment into the prediction market sector driving CPA growth of 50% year-on-year across the North American market.
Elsewhere recently, Thomas Plenborg also joined the affiliate as Chair of the Board in March, signifying a further shift in the organisation's senior executive team and evolving the focal points of its long-term growth strategy.
Voting rights are now always directly reflective of investment, and BLS remaining Better Collective's largest shareholder could signify continued confidence in the firm
