Brazil's National Consumer Secretariat (Senacon) has formalized the creation of a working group dedicated to combating abusive practices in the fixed-odds sports betting market.
The group came through Ordinance 73 and published in the Federal Official Gazette. The initiative aims to structure coordinated action across Brazil's National Consumer Protection System, organized around three pillars: prevention, oversight and enforcement.
The group brings together representatives from different consumer protection institutions in Brazil.
Among them, there are Senacon, including national consumer secretary Ricardo Morishita Wada, alongside members from consumer protection association Procons Brasil (the network of consumer protection agencies in Brazil), the Consumer Protection Public Prosecutor's Office, the National Council of Public Defenders, and the Federal District and Territories Public Prosecutor's Office (MPDFT).
This is not the first time Senacon brings enforcement tools to the sector: the institution also created a monitoring laboratory designed to help Procons identify unlicensed betting operators and escalate cases to federal regulators.
For licensed operators, the creation of this working group underscores the broader trend toward intensified oversight of fixed-odds betting activity, particularly around consumer protection.
It signals the growing importance of maintaining robust compliance structures and commercial practices aligned with Brazil's regulatory framework, especially as consumer protection agencies increasingly coordinate their enforcement efforts.
Recently, there is a trend in Brazil's betting sector where municipalities have been applying their very own restrictions to betting advertising.
Senacon was created in Brazil on May 28, 2012, formed to scale up national consumer protections and coordinate the National Consumer Defense System
