In the wake of its sportsbook split from ESPN, Penn Entertainment has officially completed its rebrand, with theScore Bet - formerly ESPN Bet - now live across 21 states, including Missouri.
Indeed, Penn has revealed that all players with open accounts, bets and responsible gaming tools are now able to access the newly branded online sports betting app by utilizing their usual credentials after an overnight transition. The operator has stated that its Hollywood Casino online casino also offering remains accessible in its previous jurisdictions, with the new-look sportsbook platform now officially paired with theScore sports media app.
Alongside this development, Penn has also officially entered the Missouri state sports betting market, which became officially legalized and regulated today - and is the first and likely only state to undergo substantial sports betting regulatory change in 2025. After a lengthy consultation process, the state's market has made its debut, with Penn stating that its sports betting offerings will now also be accessible via its three retail casino properties in Missouri.
Speaking on these latest developments, Aaron LaBerge, Chief Technology Officer and Head of Interactive at Penn Entertainment, said: "We're pleased to introduce theScore Bet to millions of fans across the US, and welcome new customers in Missouri.
"We look forward to creating the same fan connection with theScore Bet brand in the US as we've done in Ontario and delivering players more of what they want - rewards, offers and creative promotions."
Penn Entertainment's sportsbook rebrand comes as a direct response to the collapse of its previous sports betting partnership with ESPN. Now, with ESPN having moved on to sign DraftKings as its new official sportsbook and odds provider, Penn has followed suit with this latest rebrand - also entering into a retail sportsbook collaboration with Kambi last week.
Elsewhere, November saw the release of Penn's official Q3 2025 financial results, with the operator reporting a revenue rise of 4.8% year-on-year to $1.7bn despite a net loss of $865.1m.
Regulated sports betting was approved as part of a narrow vote in November 2024, with its December launch date officially announced during Q2 2025
