Spribe has appointed UFC lightweight fighter Charles Oliveira as a brand ambassador for its crash-style game Aviator, with promotional campaigns scheduled over the next 12 months.
The agreement forms part of the supplier’s wider marketing collaboration with the Ultimate Fighting Championship, which includes branding inside the Octagon at Fight Night and pay-per-view events. Oliveira will feature in digital campaigns and regional activations, particularly in Brazil.
Spribe CCO, Giorgi Tsutskiridze, said: “Charles Oliveira is a true icon of the sport. We are delighted to welcome ‘Do Bronx’ to our ambassador team.”
Oliveira, a former UFC lightweight champion, holds records for most finishes and submission victories in the organization’s history. The supplier confirmed he will promote Aviator through fan-focused content and appearances tied to the ongoing partnership.
Charles Oliveira said: “It is an honor to be an ambassador for the world’s number one crash game. I look forward to bringing some special ‘Do Bronx’ surprises to the fans over the next year.”
The appointment expands Spribe’s athlete-led marketing approach, which uses multiple fighters across different regions. The supplier said the program aims to support engagement in markets where mixed martial arts audiences overlap with online gaming audiences.
Earlier this month, Spribe signed former UFC middleweight champion Michael Bisping to a one-year ambassador agreement under the same UFC partnership framework.
In December 2025, the supplier also appointed Valter Walker to target Brazil and wider Latin American markets, alongside collaborations involving Alexander Pantoja, Michael Page and Merab Dvalishvili.
Spribe’s UFC collaboration includes in-arena branding during selected live events and supports additional athlete ambassador partnerships worldwide
