Alberta's newly regulated online gambling market has generated CA$56.6m in gross revenue between its July launch and the end of September, according to the Alberta iGaming Corporation (AIGC).
The report covers July 13 to September 30, 2026, during which revenue rose from CA$22.2m to CA$56.6m. The average revenue per active player account reached CA$146. Meanwhile, the number of player accounts rose to approximately 389,000 from 270,000.
Marvin Lim, AIGC's Vice President of Operations, said the figures indicate strong adoption of the regulated market, with operators moving into the province's new framework.
Online casino gaming accounted for approximately 75% of revenue, followed by sports and event betting at 20% and live casino games at 5%. Lim expects sports betting to gain a larger share as the NHL, NFL and NBA seasons get underway.
Alberta drew on Ontario's experience when developing its regulatory framework, including introducing self-exclusion measures from the market's launch.
The program allows players to restrict themselves from casinos, racing entertainment centers and regulated online gambling platforms for periods ranging from six months to three years.
Lim said the province also focused on screening operators before approving them to enter the market.
Meanwhile, Canadian MPs are considering a national framework for sports betting advertising, with a parliamentary committee scheduled to vote on Bill S-211 during this week.
The bill has passed the Senate and is before the House of Commons standing committee on Canadian heritage. It seeks federal consultations on advertising standards amid concerns about gambling-related harm.
Ontario and Alberta oppose federal intervention. Ontario Attorney General Doug Downey said the province already had a comprehensive regulatory framework incorporating advertising protections.
Alberta minister Dale Nally argued the proposal risked creating overlapping regulation and affecting provincial revenues.
In Alberta's newly regulated market, player safeguards include deposit, loss and time limits, financial activity statements, mandatory breaks in play and a central self-exclusion program
