1win Partners, the affiliate program of the 1win platform, hosted a private event for its partners during SBC Summit Lisbon. Eleven members of the affiliate community raced each other in branded single-seaters on a Formula 1 circuit.
The race winner received a trophy and an exclusive prize, and every participant went home with gifts and branded merch. The event gave partners a new way to connect outside the conference and a memorable experience to take with them.
Speed, adrenaline and split-second decisions are familiar to anyone who works in affiliate marketing. 1win Partners brings this lifestyle into both its merch and its events. In 2026, the brand released WINNING CODE, a collection inspired by Formula 1 and racing culture.
The Lisbon event took that aesthetic from apparel onto a real racetrack. Community building is one of 1win Partners’ key priorities for 2026, and sport has become its common language.
This year, the brand hosted the 1win Padel Day series in Limassol and Tbilisi, sponsored Traffic Football in Warsaw and launched the 1win World Cup affiliate tournament.
“Our partners live at high speed: launches, tests and decisions all happen in real time,” says Tatiana Chaplia, CMO of 1win B2B. “That’s why we build our community through formats where you can physically feel that pace. Lisbon is one stop in a global series, and there are new formats and new cities ahead.”
1win Partners thanks everyone who took to the track in Lisbon. See you at the next destination!
1win Partners is the affiliate program of the 1win platform and has worked with affiliates
worldwide since 2017
