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Industry Events

Calendar
Apr 28

SBC Summit Malta 2026

St Julian's

May 12

G2E Asia 2026

May 12

Asian IR Expo 2026

May 19

SBC Summit Canada 2026

Toronto

May 21

iGaming Germany 2026

Munich

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GGI Friday

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Mar 12, 2026

The Art of B2B Selling - Engagement, Global Strategy & Tier-One Deals

The Art of B2B Selling - Engagement, Global Strategy & Tier-One Deals

Andrew Cochrane, CCO at Soft2Bet, joins us on The Huddle. Andrew discusses the importance of a consultative sales approach in the B2B gambling technology sector, effective strategies for managing work-life balance, and the evolving role of AI in enhancing player engagement and retention. But we don't stop there; zoning in on industry change past and future – we reflect on how gambling has changed over the last 10 years, and what could be to come in the next 10.

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