Influencer Marketing – Page 4 | Global Gaming Insider

Marketing Online + 2 more

From stages to stadiums: Operators lean into culture with new campaigns in Brazil

MC Games backs live music production while Betsul launches a World Cup campaign centred on fan identity.

1 min read • Apr 10 • By Layla Victoria

Wheelies and wagers: Brazil police target betting-linked schemes and illegal slots

Authorities link influencer-led motorbike content to illegal betting promotion as separate operation targets land-based gambling activity.

1 min read • Apr 10 • By Layla Victoria

Legal & Regulatory Marketing + 1 more

Italy: Agcom to tighten responsible gambling communication rules

Agcom stresses that communication campaigns must not be used to bypass the existing ban on gambling advertising under the Dignity Decree.

1 min read • Apr 8 • By Marieta Lezaic

A picture from the conference, which shows a speaker in front of a crowd

Responsible Gambling Legal & Regulatory + 4 more

Buenos Aires City Lottery launches training for influencers to combat illegal gambling scandals

The LatAm region has become infamous for influencer scandals over the past few years, so the City Lottery is stepping up to spread awareness on how to prevent it from continuing.

1 min read • Apr 2 • By Megan Elswyth

Marketing Online + 3 more

José Mourinho joins GR8 Tech's Champions Club

Following on from its heavyweight partnership with Oleksandr Usyk, the supplier has signed with the “the special one.”

2 min read • Mar 31 • By Eddie Overs

Legal & Regulatory Marketing + 2 more

Brazilian influencer under investigation after using fake money to attract bettors

Investigation into Bia Miranda highlights regulatory scrutiny of digital marketing tied to illegal operators.

1 min read • Mar 30 • By Layla Victoria

Online Partnerships + 2 more

Steven Gerrard partners with We88 ahead of the World Cup

The Liverpool legend has signed a major partnership deal with the online casino.

1 min read • Mar 30 • By Eddie Overs

Responsible Gambling Legal & Regulatory + 2 more

Italy: Agcom unveils new framework for responsible gambling advertising

According to early indications, the rules could restrict the use of certain public figures, including professional footballers.

1 min read • Mar 27 • By Marieta Lezaic

Marketing Online + 2 more

Betano shines in mainstream media Big Brother Brasil

The leader challenge in BBB 26 underscores the commercial scale and cultural reach of Brazil’s flagship reality show.

1 min read • Mar 27 • By Layla Victoria

Marketing Online + 2 more

Betnacional leans into creator economy to activate football audiences

Operator integrates influencer-led content strategy with live broadcasts to reflect shifting fan engagement habits.

1 min read • Mar 26 • By Layla Victoria