Australia moves to ban gambling influencers under proposed advertising reforms
Draft legislation would prohibit gambling companies from using influencers and celebrities in promotional campaigns.
2 min read • Jul 2 • By
Keih Ma
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JDB Gaming
Bally’s Intralot
N1 Partners
Z-Gaming
Logifuture
GammaSweep
OMNIPLAY
Galaxsys
bet365 Partners
ReferOn
1spin4win
AMATIC Online
BetConstruct
GR8_TECH
Global Gaming Awards
DYG
Imagine Live
SmartSoft
GammaStack
Kanggiten
Draft legislation would prohibit gambling companies from using influencers and celebrities in promotional campaigns.
Brazil’s Finance Ministry has opened administrative proceedings against Bet365, Betnacional and KTO over World Cup advertising aired on CazéTV.
The clash over betting advertising during the 2026 World Cup is exposing a growing divide between FIFA’s commercial priorities and Brazil’s gambling regulation.
The 18 accounts in question have a total audience exceeding 3 million users.
The operator has launched a new World Cup advert featuring Vini Jr and Galvão Bueno ahead of Brazil’s next match.
The broadcaster has adopted a more traditional advertising format for betting sponsors following criticism and a consumer protection investigation.
Brazilian lawmakers have asked a federal court to suspend betting advertising during live sports broadcasts, arguing it encourages gambling among vulnerable audiences.
Brazilian consumer protection authorities are examining whether betting promotions shown during World Cup broadcasts breached advertising rules.
Alkhim is not the only influencer to have faced penalties, similar fines have also been imposed on others, including Simbochka and Rusalochka XL.
Erika Hilton has called for a federal investigation into betting promotions by sports commentators.