Pressure on the Government is growing as media and politicians highlight continued gambling advertising online and on billboards despite the 2024 restrictions.
Betting platform TQJ has launched a campaign fronted by TV personality Ratinho, aimed at promoting licensed operators and combating illegal betting sites.
House Bill 10982 would prohibit online gambling marketing across traditional and digital media, including influencer endorsements, affiliate campaigns, bonuses and event sponsorships.
The social media influencer will expand his presence by starring in advertising campaigns and creating co-branded original content with PrizePicks throughout the 2026-2027 NFL season.
Brazil's advertising self-regulation body has introduced new rules requiring influencers to be accredited before promoting betting platforms, alongside tighter restrictions.
The program, called “Experiencia Lotería,” will be presented on Friday and will offer benefits and experiences through the lottery’s network of sales agencies.
The Major League Baseball Players Association has backed possible restrictions on player involvement in sportsbook promotions amid growing scrutiny of betting-related ads.
A new bill in Brazil's Chamber of Deputies would repeal the country's 2023 betting law and ban fixed-odds betting entirely.
Global Gaming Insider Editor Tim Poole speaks with Connecting Brands Director Russell Yershon on the evolving role of betting sponsorships, from traditional sports partnerships to podcasts, content creators and ambassadors.
Belarus’ Ministry of Antimonopoly Regulation has proposed new legislation to significantly tighten the rules governing gambling ads.