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GammaSweep
AMATIC Online
Linebet
ONLYPLAY
Logifuture
Imagine Live
N1 Partners
Bally’s Intralot
DATA.BET
DYG
GammaPlus
GR8_TECH
bet365 Partners
Galaxsys
SmartSoft
GammaStack
Vegangster
JDB Gaming
Global Gaming Awards
Makeberry Affiliates
ReferOn
Euro Games Technology
BetConstruct
1spin4win
OMNIPLAY
Z-Gaming
SPAYZ.io
The clash over betting advertising during the 2026 World Cup is exposing a growing divide between FIFA’s commercial priorities and Brazil’s gambling regulation.
The 18 accounts in question have a total audience exceeding 3 million users.
The operator has launched a new World Cup advert featuring Vini Jr and Galvão Bueno ahead of Brazil’s next match.
The broadcaster has adopted a more traditional advertising format for betting sponsors following criticism and a consumer protection investigation.
Brazilian lawmakers have asked a federal court to suspend betting advertising during live sports broadcasts, arguing it encourages gambling among vulnerable audiences.
Brazilian consumer protection authorities are examining whether betting promotions shown during World Cup broadcasts breached advertising rules.
Alkhim is not the only influencer to have faced penalties, similar fines have also been imposed on others, including Simbochka and Rusalochka XL.
Erika Hilton has called for a federal investigation into betting promotions by sports commentators.
Brazilian prosecutors have requested advertising contracts involving Neymar and Virginia Fonseca as part of a consumer protection investigation into Blaze.
The Ukrainian gambling regulator PlayCity has established cooperation with streaming platform Kick to address illegal gambling advertising.
