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High Roller expands marketing plans ahead of US prediction markets launch 

The operator has signed additional non-binding agreements with social-first media companies as it builds a broader distribution strategy for its planned entry into regulated US prediction markets. 

3 min read
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Key Points
High Roller signs non-binding marketing LOIs with Leverage Game Media and Forever Network 
Agreements follow earlier partnership with Crypto.com | Derivatives North America 
Strategy centers on customer acquisition and brand awareness for prediction markets 

High Roller Technologies has signed separate non-binding Letters of Intent with Leverage Game Media and Forever Network as part of its preparations to enter the regulated US prediction markets sector.

The proposed agreements would see both media groups act as marketing and distribution partners, supporting customer acquisition and brand visibility for High Roller’s planned event-based prediction markets product.  

No definitive agreements have yet been executed, and both arrangements remain subject to further negotiation and regulatory considerations.

The announcements follow High Roller’s recently disclosed partnership with Crypto.com | Derivatives North America, which is expected to underpin the company’s regulated prediction markets offering in the US. 

Under that structure, event contracts would be offered through a Commodity Futures Trading Commission-registered exchange and clearinghouse.

Seth Young, High Roller Technologies CEO, said: “As we prepare for our expansion into prediction markets, we are assembling a diversified marketing partner ecosystem designed to reach consumers that are interested in engaging in event-based predictions.” 

Young added: “Partnering with Forever Network gives us direct access to a highly engaged community of sports fans who thrive on real-time outcomes, narrative-driven content, and interactive experiences.”

Leverage Game Media operates social-focused digital communities centered on sports, gaming, and emerging online trends, while Forever Network is best known for its Basketball Forever brand and broader multi-sport digital platforms.  

According to the companies, both networks reach millions of users across social and digital channels, with a combined annual impression count running into the billions.

Jason Falovitch, Leverage Game Media Co-Founder, said: “As market-based engagement continues to evolve beyond traditional formats, prediction markets are becoming increasingly relevant to a new generation of users.”

Falovitch added: “We believe our media platforms are well-positioned to support that growth.”

Alex Sumsky, Forever Network Co-Founder, said: “Prediction markets represent the culmination of how sports fans want to engage with the games they love.”

Sumsky added: “We’re excited to work with High Roller to bring these experiences to our audience.” 

High Roller emphasized that both announcements relate only to Letters of Intent, with no assurance that final agreements will be completed or that the proposed integrations will proceed as described.

Earlier this month, High Roller also signed a non-binding LOI with Lines.com, owned by Spike Up Media, as part of the same marketing strategy surrounding its prediction markets launch. That partnership similarly focuses on audience reach, conversion performance, and media distribution following the Crypto.com announcement.

Good to know

On January 9, Saratoga Casino Holdings made a $1m strategic investment in High Roller Technologies through a private placement of common stock

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