Octoplay enters Brazil through Superbet partnership

Octoplay has launched its gaming portfolio in Brazil through a partnership with Superbet, marking the supplier’s first entry into the Latin American market.

The rollout builds on an existing collaboration between the two companies in Europe and introduces Octoplay’s content to Brazilian players as the country continues to develop its regulated online gaming framework.  

Brazil represents the largest market in South America by population and is viewed as a key growth territory for international suppliers. 

Octoplay Director of Business Development Ralitsa Georgieva said: “Our Brazilian launch with Superbet marks a historic beginning of our South American expansion.”

Georgieva added: “This partnership brings our innovative content to the region’s largest gaming market.”

Superbet Lead Casino Manager Malcolm Agius said: “We are thrilled to introduce Octoplay’s premium gaming content to our Brazilian players.”

The agreement forms part of Octoplay’s broader expansion strategy across regulated jurisdictions.  

The supplier currently holds active licenses in markets including the UK, New Jersey, Michigan, Italy, Spain, Ontario, Sweden, the Netherlands, Denmark, Belgium, Greece, Romania, Malta and Slovakia.

In January 2026, Octoplay confirmed its games had gone live in Michigan through integrations with BetMGM, FanDuel, Fanatics and Rush Street Interactive. The Michigan launch marked the supplier’s second regulated US state after entering New Jersey less than six months earlier.

Michigan is one of the top three US states by iGaming revenue, with the Michigan Gaming Control Board reporting $3.8bn in combined iGaming and sports betting revenue for 2025, a 29.5% annual increase.

Octoplay has indicated that additional regulatory applications are underway in other US jurisdictions, while the Brazilian launch is expected to serve as a gateway for further Latin American expansion.