Greece: Superbet secures major sponsorship deals with Levadiakos and PAOK

Super has recently launched its Superbet brand in Greece and has already partnered with two major clubs, Levadiakos FC and PAOK FC.

Superbet will become the main sponsor of both clubs, with its logo featured on the teams’ jerseys. The PAOK FC sponsorship will run until 2028.

Over the past year, Super has built a team with strong knowledge of the Greek market to develop a localised product, with a particular focus on local sports interests.

Official statement on the Levadiakos FC website reads: ‘’Superbet recognises the importance of social responsibility and practical contribution to local communities.

‘’In the context of the collaboration with Levadiakos, Superbet will actively support the city of Livadia through initiatives with a social and environmental footprint, which will strengthen the local community and promote sustainable development.’’

Meanwhile, an official statement from PAOK FC reads: ‘’From the very beginning, Superbet stood by the PAOK family, financially supporting the Down Syndrome Association of Greece with discretion and respect,

‘’while at the same time granting the major sponsorship space to the Double-headed Eagle jersey, demonstrating in practice the social nature of the cooperation.’’

Commenting on the market entry, Adam Lamentowicz, Super Chief Commercial Officer CEE, stated: "Greece is a mature and thriving market, thus we are proud to finally be here. 

“We intend to be a leading voice in Greece for years to come and we are confident that our brand and product offering will have an immediate impact."

These partnerships highlight Super’s growing commitment to the Greek market, combining sports sponsorship with a strong focus on social responsibility and local engagement.