Super has pushed its Superbet brand live in Greece following its expansion into the region.
Players will be able to access the suite of sportsbook and iGaming products through the platform.
Panagiotis Skyrlas, Superbet VP of Regulatory Affairs, said: “Entering a well-regulated and mature market such as Greece marks an important step in Super's long-term vision to shape the future of play.
“We are grateful to the public servants of the national authorities and agencies involved and especially to the Hellenic Gaming Commission (HGC) for their professionalism, transparency, and responsiveness, which reflect the strength of the Greek regulatory framework.”
“We aim to set new benchmarks in responsibility, integrity, and player protection. We also look forward to competing with the many strong and important operators already active in Greece, as we believe that healthy competition ultimately drives innovation, raises standards, and makes us better.”
Super has spent the last year creating a team with knowledge of the Greek market to create a localised product.
The company has confirmed that it will focus on local sports interests before unveiling a series of strategic partnerships.
Adam Lamentowicz, Super Chief Commercial Officer CEE, said: "Greece is a mature and thriving market, thus we are proud to finally be here.
“This goes beyond a typical market entry, it is a long-term commitment to build the country’s most engaging entertainment ecosystem and bring people closer through excitement and a shared passion for sporting competitions.
“We intend to be a leading voice in Greece for years to come and we are confident that our brand and product offering will have an immediate impact."
Late last week, Superbet facilitated Octoplay's entry into the Brazilian market through its partnership with the supplier.
All public electronic games were banned in Greece between 2002 and 2011 through the controversial Law 3037/2002
