Polymarket and OneFootball have brokered a new partnership which will see a range of football content added to the prediction market platform.
Indeed, experiences related to matches, tournaments, outcomes and transfers will now be available on Polymarket through this collaboration exclusively for OneFootball users to access. More specifically, media placements and a range of editorial content, matchday experiences, targeted campaigns, social media content and additional integrations will look to further entwine the football-prediction experience with the prediction platform as this partnership continues to progress.
OneFootball’s 600 million monthly football users provide a strong platform for Polymarket to further internationalise its sports event contract options.
Commenting on this latest development, Polymarket’s President of Sports Business Development Ari Borod said: “Polymarket is the definitive home for sports prediction markets, and our partnership with OneFootball extends that vision to one of the largest football audiences in the world. Our markets will now live inside the matchdays, transfers, tournaments, and storylines fans follow every day, with real-time information signals built into the global football experience."
Building on this was OneFootball CEO Patrick Fischer, who stated: “OneFootball has always been about bringing fans closer to the game, wherever they are and however they follow football.
“Predictions are already a natural part of football fandom: before every match, every transfer, every tournament moment, fans have a view. Together with Polymarket, we want to turn that fan energy into a richer, more interactive experience across our platform and expand OneFootball’s global ecosystem.”
This diversification past just American sports offerings for Polymarket reflects the platform's international ambitions. However, hardly a day goes by without prediction market controversy in modern gaming, and the company made headlines again this week for being outlawed in both Spain and Indonesia – both of which deemed its offerings to be unlawful gambling.
Donald Trump, however, labelled opposers of the platforms on US soil as “scum” this week, as part of an uncharacteristic outburst on his Truth Social platform in which he fiercely defended the integrity and regulatory capabilities of the Commodity and Futures Trading Commission.
Earlier this month, Polymarket was also named the exclusive prediction market partner of Serie A
