Kerma Games has announced a new partnership with casino aggregation platform Alea, marking the latest step in the supplier’s ongoing international expansion strategy.
The agreement will see Alea integrate Kerma Games’ portfolio into its aggregation platform, enabling partner operators to access the provider’s catalogue through a single connection. The deal covers a range of products across slot, live casino and crash game verticals.
Kerma Games' current portfolio includes titles linked to well-known artists such as Snoop Dogg, Lil Baby and Sexyy Red, with the company indicating that additional celebrity partnerships are planned in the future.
The supplier has also outlined plans to maintain a steady release schedule more generally, targeting four new game launches per month across its core product categories.
For Alea, the addition of Kerma Games expands the range of content available through its aggregation platform. The company provides operators with access to multiple gaming suppliers through a single API integration, aiming to streamline content deployment across different markets.
Commenting on the new deal, Simone Bacchin, Head of Sales at Kerma Games, stated: “The industry doesn't need more games. It needs experiences players actually remember. At
Kerma, we build entertainment-led casino content designed around attention, engagement and cultural relevance.
“Our partnership with Alea allows more operators to access experiences that stand out, help operators differentiate and create stronger connections with players. As casino lobbies become increasingly crowded, memorability becomes a competitive advantage.”
Eduard Verdaguer, Partnerships Manager at Alea, added: "Operators are increasingly looking for content that helps them stand out in a competitive market. Kerma brings a different approach through its blend of entertainment, celebrity-led experiences and multi-vertical content.
“We are thrilled to be working with their special Snoop Dogg collaboration, and we're incredibly excited for the many other amazing partnerships they have on the horizon. It's a distinctive addition to the platform that brings even more variety to our growing provider network."
In other partnership news, just earlier today, Games Valley announced the addition of Imagine Live's live dealer titles to its own aggregation platform, while International Entertainment Corp revealed a new online gaming venture in the Philippines through a deal with DigiPlus subsidiary TGXI.
Alea’s aggregation platform enables operators to access multiple gaming suppliers through a single API integration, reducing the need for separate technical connections
