SCCG Management has announced a market representation partnership with BTA Sports, a US-based sports analytics company specialising in AI-powered decision intelligence tools for sports bettors and fantasy sports players.
Under the agreement, SCCG will act as BTA Sports' representative, helping connect the company with sportsbook operators, media organisations, affiliates, leagues and technology providers interested in integrating data-driven betting analytics.
Founded in Horsham, Pennsylvania, BTA Sports has developed a patent-pending analytics platform available on iOS and Android. The platform focuses on NFL and MLB content, providing users with probability-weighted predictions, interactive scenario modelling and daily fantasy sports optimisation tools.
The company emphasises that it does not operate as a sportsbook or facilitate wagering, instead offering analytical tools designed to help users evaluate betting and fantasy sports decisions independently.
Its core products include the Risk Analyzer, which assesses single bets and parlays through AI-powered probability modelling; the Player Prop Analyzer, which generates machine-learning projections across a range of statistical categories; and FantasyIQ, a lineup optimisation tool for DraftKings and FanDuel daily fantasy contests.
As part of the agreement, BTA Sports will gain access to SCCG's advisory services, including commercial partnership development, international expansion support, strategic introductions and capital-raising opportunities.
SCCG will also leverage its marketing infrastructure and industry network to help support the company's growth plans.
The partnership continues SCCG's broader focus on emerging technologies within gaming. Earlier this year, the consultancy announced a similar collaboration with IntualityAI focused on prediction market intelligence, while also expanding its international presence through the launch of a dedicated Latin American division and plans for industry events in new markets.
BTA Sports' core technologies, including its prediction algorithm, Risk Analyzer and FantasyIQ products, are currently patent-pending
