Polymarket appointed as official US prediction market partner of Bundesliga

Polymarket has been named as the official US prediction market partner of Bundesliga, established by Relevent which collaborates with the German football league to expand marketing and sales activities across the Americas.

"Partnerships like this one are a testament to our long-term collaboration with Relevent to grow German soccer in the region, as we continue to showcase football as it's meant to be in the Americas," Bundesliga Americas EVP Robin Austermann said. 

Beginning with the 2026-2027 season, Polymarket users will be able to trade event contracts on Bundesliga match outcomes, while the operator is also set to gain exclusive league and club intellectual property rights to use in a listed prediction market format. 

At the time of writing, however, Polymarket has yet to form a separate commercial agreement with Sportradar, which maintains exclusive rights to distribute official league data. 

The operator has previously formed official prediction market partnership agreements with La Liga, Serie A and Liga MX in the US, as well as the MLS, MLB, NHL and UFC.

Polymarket President of Sports Business Development Ari Borod also spoke on the new collaboration, having said, "The Bundesliga is home to some of the most exciting players in world football, and its US audience reflects that.

"An official partnership with the Bundesliga equips Polymarket to serve that audience with the credibility the league deserves."

Polymarket and OneFootball also brokered a new partnership on May 29 to add a broader range of football content to the prediction market platform, including experiences related to matches, tournaments, outcomes and transfers.

Media placements, editorial and social content, matchday experiences, targeted campaigns and additional integrations will look to further entwine the football-prediction experience with the operator’s current platform.