Superbet has announced a new partnership with Greek basketball side Olympiacos BC, with the pair set to engage in a number of unspecified engagements and experiences.
This new deal is set to last until 2032 and comes off the back of a highly successful season for Olympiacos BC, in which the side won both the Euroleague Basketball and Greek Championship titles. Falling in the wake of Superbet’s Greek market entry in March, the pair will now look to boost their respective profiles in the nation through a number of activations.
Commenting on the collaboration,️ John Kalamvokis, General Manager of Superbet Greece said:
"This partnership with Olympiacos BC is a particularly important moment for Superbet in Greece. Our new partners are a club with an impressive history, a unique identity and a passionate fan base that lives for their favorite club. This organisation has inspired millions of fans through its successes and timeless presence at the highest level of European sports.
“This year’s wins of the Euroleague Basketball and Greek Championship proved once again what Olympiacos means: ambition, hard work and a high performance. These are values that we recognise, respect and strive to serve every day at Superbet. We are proud to enter into this partnership until 2032 and look forward to creating engaging and innovative experiences that will bring this club and its fans even closer.”
More recently, Superbet also revealed that around 35% of its annual investment had been dedicated to the World Cup, which passed its midpoint this week. Elsewhere in the Greek market, the operator also partnered with Bragg Gaming in April.
Commenting on this latest deal, Olympiacos BC General Manager Nikos Lepeniotis stated: "We are particularly happy to welcome Superbet to the Olympiacos family. The start of this collaboration is an important moment for our organisation and signals our shared desire to invest in a relationship with long-term potential and substantial content.
“We are united by the ambition to constantly grow, the desire for innovation and the commitment to achieving ambitious goals. We are confident that through this partnership we will create new opportunities, offer even more to our fans and achieve significant results for both sides.”
Superbet is a subsidiary brand of Super Technologies – formerly known as Superbet Group
