Cheonjae Textbook has signed an agreement with Dongdaemun Police Station to launch a campaign aimed at preventing gambling and drug-related harm among young people in South Korea.
The agreement was signed at Dongdaemun Police Station in Seoul, with Cheonjae Textbook CEO Park Jeong-gwa and Dongdaemun Police Chief Lee Myung-won among those attending.
Under the partnership, Cheonjae Textbook will incorporate youth gambling and drug prevention advertisements into its study guides for elementary, middle and high school students. Messages will also be displayed through the company's official website, giving the campaign direct exposure to students using its educational materials.
The initiative comes amid growing concern in South Korea over young people's exposure to illegal gambling and drugs. The campaign is intended to help students better understand the risks and recognize potentially harmful behavior before problems escalate.
Park said the company plans to work with police to deliver prevention messages through multiple channels, with both sides expected to continue related awareness activities under the agreement.
The partnership follows another gambling prevention initiative announced this week involving iM Securities CEO Park Tae-dong.
Park joined a relay campaign organized by the Seoul Metropolitan Police Agency that encourages businesses, financial institutions and public organizations to raise awareness of illegal youth gambling.
Participants share a message warning that illegal online gambling targeting young people is a crime that cannot be won before nominating another participant.
The campaigns form part of wider prevention efforts in South Korea as authorities increasingly combine enforcement with education and public outreach to address youth cyber gambling.
South Korean authorities have increasingly enlisted companies, public organizations and prominent individuals to spread gambling prevention messages beyond traditional police and school programs
