AI Summary
Sign in to listen

Merkur expands in Spain with new arcades and over 100 hospitality machine sites

The Merkur Group has acquired 11 arcades and taken over gaming machine operations in more than 100 bars across Spain.

3 min read
Merkur Spain
Key Points
Merkur acquires 11 Operjoku arcades and over 100 hospitality machine sites
Expansion marks its first entry into Spain's bar-based gaming segment
Group emphasises long-term potential in Spain's regulated land-based market

Merkur Group has strengthened its land-based presence in Spain following the acquisition of 11 arcades previously operated by Basque-based company Operjoku S.L.U., alongside the takeover of gaming machine operations in 108 bars formerly serviced by Operkale S.L.U.

The move, carried out through Merkur Slots Spain in cooperation with distributor Merkur Dosniha, marks the group's first entry into Spain's hospitality installation segment.

According to the group, the acquisition reinforces its long-term commitment to Spain, where it already operates 28 arcades across regions including Navarre, Cantabria, Madrid and the Balearic Islands.

They noted that integrating both the arcades and the bar-based machine portfolio will allow the company to coordinate its operational divisions more efficiently.

The group also emphasised that entering the hospitality segment, traditionally competitive and dominated by regional operators, represents a structural expansion rather than a purely commercial one.

Meik Sellenriek, Management Board Member at Merkur Operations, said : "Spain is a market of great importance and long-term potential for the Merkur Group. This acquisition clearly underlines that.

"We are proud to welcome around 50 new employees to the company and look forward with confidence to strengthening our market position," stated Sellenriek.

Dominik Raasch, Management Board Member at Merkur Games, added that "there are strong synergies between the Merkur Group's business divisions.

"We are particularly pleased to now offer our innovative gaming machines and games in our own arcades and bars in the Basque Country - one of Spain's most economically powerful regions."

Market growth continues to be driven by regional licensing frameworks, consolidation among local operators and evolving consumer preferences in bars and arcades.

Merkur's expansion reflects this broader trend of established international groups increasing their exposure to regional markets with robust regulatory structures.

Good to know

Merkur has recently expanded its long-standing collaboration with Spintec

Reaction Board

Set Global Gaming Insider to be your preferred search result

News Analysis

View All
Ballys Analysis

Boom or bust: Which of Bally’s new US developments holds the most potential?

As the operator prepares to launch new casino-resorts in Las Vegas, Chicago and New York, recent concerns regarding Bally’s financials may cast doubt on each’s long-term potential. But which one offers the most?

7 min read • • By Kirk Geller
Fedbet analysis

Romania under pressure: Institutional stability should be a priority – Fedbet President

Global Gaming Insider speaks to Fedbet President Alexandru Domșa about Romania’s changing gambling landscape.

4 min read • • By Marieta Lezaic
Makeberry Affiliates Editorial

Makeberry Affiliates: Driving growth through stability

Oleksandr Kulyk, VP of Makeberry Partnerships, speaks to Global Gaming Insider about Makeberry Affiliates’ expanding portfolio, partner expectations and plans for SBC Summit and SiGMA Central Europe.

4 min read • • By Marieta Lezaic

In The News

View All
Portugal Debate
[ELEVATED IMPORTANCE]

Portugal: Government focuses on illegal gambling in regulatory debate

Portugal’s Government has announced that tackling illegal gambling is its priority during a recent parliamentary debate.

· Legal & Regulatory + 4