Bet365 has announced plans to reduce its European workforce by around 340 roles.
The majority of the reductions, around 300 positions, will affect the company's headquarters in Stoke-on-Trent, while a further 40 roles are expected to be cut across its offices in Malta and Gibraltar. According to the operator, the reductions represent approximately 3% of its workforce.
In a statement, Bet365 said it regularly reviews its operations to ensure the long-term sustainability of the business and cited a "highly competitive trading environment" alongside increased regulatory and tax-related costs as factors behind the restructuring. The operator added that it intends to begin with a voluntary redundancy programme and is exploring ways to minimise compulsory job losses.
The announcement follows significant changes to the UK's gambling tax regime introduced in this year's Budget. The Government increased remote gaming duty from 21% to 40% from April 2026 and raised the tax on online sports betting from 15% to 25% from April 2027.
The wider industry has warned that the higher tax burden is contributing to shop closures and workforce reductions. Several operators have announced restructuring measures in recent months, including Betfred, William Hill owner Evoke and Entain, while the Betting and Gaming Council has argued that the tax increases are affecting investment and employment across the sector.
In the US, bet365 this week launched an online sportsbook in Washington, DC, its 19th regulated US market
