FanDuel has partnered with TV dating show Love Island for a newly launched slot game called Love Island Reel Vibes.
The partnership, which is described as exclusive, is with Zoo 55, an arm of ITV Studios, where the hit program was developed.
Players in parts of North America are now able to play the game, which will just be the first of multiple products using the Love Island brand.
Currently the game is active in New Jersey, Pennsylvania, Connecticut and Ontario - in due course it will also be available in Michigan.
Ian O'Reilly is the Vice President of Games at FanDuel Casino, and he had this to say: "Love Island has become a cultural phenomenon with a deeply engaged, mobile-native fanbase, making it an ideal partner as we expand our portfolio of exclusive entertainment."
With new game mechanics and a host of engaging features, FanDuel has stated its hopes that this partnership will run through 2026 and beyond.
O'Reilly added: "This is only the beginning of a multi-year collaboration that will introduce even more exclusive Love Island content."
Love Island first aired in 2005 and 2006 in the UK, before returning in 2015, it has since become one of the most popular reality shows on television and the US series has been running since 2019.
Lex Scott is the VP of Gaming at ITV Studios and said: "It has been a pleasure to work on this deal with the team, and we not only have a cracking first game launching this month, but some really cracking games to join the fun in 2026. We can't wait to see this partnership grow."
Love Island has a large mobile-native audience - one of the most famous US contestants, Leah Kateb, has over 5m followers
