Midnite has expanded its Championship football presence by becoming Middlesbrough’s principal partner for 2026/27 and renewing its front-of-shirt agreement with Sheffield United.
Tottenham Hotspur has entered a three-year partnership with Kaizen Gaming’s Betano brand, combining training-wear visibility with later regional betting rights across Europe and Latin America.
The citywide brand campaign also features a new logo for the operator, which was created to pay tribute to Station Casinos’ origins while also introducing a more contemporary design.
Everton FC decided to continue its partnership with Stake despite the operator lacking a UK licence.
Boyle Sports will remain the club's front-of-shirt sponsor for another season.
Exclusive production will headline the resort's entertainment offering when it opens in 2027.
Highmark Stadium will make its debut ahead of the 2026-2027 NFL season, while the new multi-year deal extends the operator’s standing as the Official Casino of the Buffalo Bills.
The Hard Rock Heals Foundation, along with Hard Rock Bet, is funding approximately 15,000 meals through World Central Kitchen to feed families, first responders and community members.
The DFS operator will engage in numerous activations as part of this collaboration with the NBA team.
Sheffield United has appointed Fanatics as its new retail partner in a five-year agreement aimed at enhancing the club's online and in-store merchandise offering ahead of the launch of its new Adidas kit.