Everton FC and Stake extend partnership

Everton FC has confirmed that Stake will become its official sleeve partner from the start of the 2026/27 season as part of a multi-year agreement and partnership extension. This means that the Stake logo will move from its previous placement on the front of Everton's shirt. Nevertheless, its branding will remain prominently visible across Everton’s matchday and digital channels, as well as at the club's stadium.

Stake has been Everton’s main partner for the past four seasons. So far, the partnership between the two has featured fan giveaways, matchday experiences, digital content, international ambassador visits and many more activations.

Andrew Middleton, Everton’s President of Business Operations, stated: “Stake has been a major supporter of Everton over the past four seasons and this agreement reflects both the strength of our relationship and the continued growth of Everton’s commercial partnership portfolio.

“It also provides continuity with a partner that understands the Club, our supporters and the global reach of Everton Football Club.’’

 Stake’s Chief Marketing Officer, Akhil Sarin, added: “Our partnership with Everton has been an important and successful one, and we are proud to continue our relationship with one of English football’s most historic and globally recognised clubs.

 "Stake is built around sport, entertainment and culture. The partnerships we choose are deliberate, ambitious, built on innovation and a genuine connection to our global communities.’’

A significant concern is that Stake is not licensed in the UK. There has been increasing pressure for football clubs to end partnerships with unlicensed operators. Entain, in particular, has been very vocal on the issue.

 Entain CEO Stella David previously sent an open letter to Premier League CEO Richard Masters. She requested that the Premier League follow the UK Government’s decision and ban unlicensed gambling operators from sponsoring its teams.