Betnacional, one of the brands under Flutter Brazil, has introduced a new communication platform for 2026 under the concept “Bota essa paixão pra jogo” (“Get your passion in the game”).
The campaign places the emotional connection between Brazilians and football at the center of the operator’s positioning, highlighting fandom and active support as defining traits of its audience.
The initiative marks the first major campaign developed after Galeria was appointed to handle the Flutter Brazil account in December 2025.
Betnacional and Betfair are Flutter Brazil’s legal brands operating on Brazil’s regulated market.
While the agency structured an integrated team across planning, market intelligence and creative execution, the focus of the strategy remains on reinforcing Betnacional’s identity as a brand embedded in football culture.
According to data shared by the company, internal research indicates that 60% of bettors place wagers three times per week, with activity peaking during live football broadcasts.
The new positioning seeks to align with this behavior, framing betting as an extension of matchday engagement rather than a standalone activity.
The launch follows other strategic moves by Flutter Brazil aimed at consolidating its market presence.
Earlier this year, the group joined IAB Brasil to align its betting brands with broader digital advertising standards and industry best practices.
Betnacional was also announced as the main sponsor of Cruzeiro’s women’s football team for the 2026 season, reinforcing the brand’s association with national football.
The campaign is expected to run throughout 2026 across multiple media channels, supporting Betnacional’s brand-building in Brazil.
Flutter Brazil recently appointed Marcelo de Ciccio as Head of Paid Search, App, SEO and Referral to strengthen growth marketing across Betnacional and Betfair
