Estimates indicate that losses for Série A clubs alone could exceed BR842m if a proposal that’s advancing through Brazil’s Senate is approved.
After approval by the Commission of Science and Technology, a bill amending the Sports Betting Law to prohibit betting advertising nationwide is now headed to the Constitution and Justice Commission.
If enacted, the measure would ban advertising by betting companies across television, radio, print, social media, sports broadcasts and events, as well as prohibit the pre-installation of betting applications on connected devices.
The financial consequences for football clubs could be substantial.
Currently, 60% of teams in Brazil’s top division have betting sponsors.
Currently, Flamengo (Betano), Fluminense (Superbet), Botafogo (Vbet), Palmeiras (SportingBet), Corinthians (Esportes da Sorte), São Paulo (Superbet), Red Bull Bragantino (Betfast), Chapecoense (ZeroUm), Cruzeiro (Betnacional), Atlético (H2Bet), Vitória (7k.bet) and Remo (Vaidebet) all maintain agreements with operators.
The most recent closed deal was Santos with ZeroUm.
Betting sponsors were responsible for a 125% surge in football shirt deals in Brazil, reshaping commercial revenue streams for teams across divisions.
A nationwide advertising prohibition would directly affect these contracts and their renewal prospects.
Industry representatives argue that targeted enforcement would be more effective than a blanket ban.
“What should be repressed is abusive advertising and, above all, that carried out by clandestine companies,” said Bernardo Cavalcanti Freire, legal consultant for ANJL and partner at Betlaw.
With the bill now under constitutional review, clubs and operators alike are watching closely.
Operators collectively spent $290m to maintain broadcast visibility in 2025 in Brazil
