Betsson Group Affiliates extends community initiatives during festive period

Betsson Group Affiliates has continued its community engagement activity during the festive period by extending its collaboration with the Foodbank Lifeline Foundation, marking the third year of partnership between the two organisations.

Since 2022, employees within Betsson Group Affiliates have taken part in annual food collection initiatives to support the Foundation's work.

The charity currently distributes food packs to more than 350 families each week, providing assistance to individuals and households experiencing financial hardship.

As part of this year's programme, staff contributed non-perishable food items and volunteered at the Foundation's premises. Activities included sorting donated goods and preparing food bags for distribution, supporting the charity's operational capacity during a high-demand period.

Shakyra Jonsson, Head of Affiliate Operations at Betsson Group Affiliates, said: "It's inspiring to see the team's consistent enthusiasm for the Reverse Advent Calendar campaign year after year."

Jonsson added that the initiative allows employees to see a direct link between their efforts and support provided to families across the local community.

The foodbank activity forms part of Betsson's broader environmental, social and governance approach, which includes multiple community-focused initiatives across different markets.

In Greece, Betsson recently hosted the "Giving Voice to Courage" event in Athens, an initiative designed to encourage open discussion around bullying and its wider social impact.

The event featured panel discussions moderated by mental health professionals and included personal testimony from participants, alongside contributions from Betsson-supported athletes.

Thanos Marinos, Managing Director of Betsson Greece, said: "Bullying is a shared societal challenge and meaningful change requires awareness, dialogue and collective action."

The event was delivered as part of Betsson's local community engagement programme and aligns with the group's stated focus on social responsibility beyond its core commercial operations.

Earlier this month, Betsson launched an anti-violence against women awareness campaign in partnership with sports and community organisations in Italy. The group has also highlighted its focus on responsible business practices alongside financial growth, reporting year-on-year revenue increases driven by its Western European operations.