Violence against women awareness campaign launched by Betsson

Betsson has launched a new anti-violence against women campaign, in partnership with Volley Millenium Brescia and Casa delle Donne, entitled 'Qeullo che non é normal - What isn't normal.'

Debuted on the International Day for the Elimination of Violence Against Women, this initiative seeks to raise awareness for the prevalence of violence against women - providing a platform for solutions to the issue alongside further preventative initiatives.

Crucially, the short video project - which features Beatrice Parrocchiale, European gold medalist in 2021 with the Italian national team, current captain of Valsabbina Millenium Brescia, and Knight of the Italian Republic - draws focus on both physical and emotional violence, utilising a real story to provide an authentic video representation.

This latest update closely follows an additional safer gambling campaign initiative released last month by Betsson in collaboration with EstrelaBet during European Safer Gambling Week. Indeed, this additional short film initiative drew parallels between sports safety and player protection to help spur on much-needed conversations around responsibility, innovation and audience engagement.

Elsewhere recently, the operator also reported its Q3 financial results in October, highlighting a 6% revenue rise compared to results from the year prior and settling at €295.8m ($344.5m). This figure was primarily driven by 27% revenue growth in Western Europe year-on-year, with the region accounting for 64% of the overall revenue figure.

Also recently, the company became the official new sponsor of Greek Football club Iraklis FC for the 2025-26 season - with the Betsson logo now set to appear on the front of the side's shirt.