PokerStars has been named as the Official Partner of the Rolex Monte‑Carlo Masters as part of the ATP Tour calendar.
The event will take place from 4 to 12 April at the Monte‑Carlo Country Club and will deliver innovative and immersive experiences for fans.
Later in the month, from 30 April to 10 May, the PokerStars European Poker Tour (EPT) will take place in the Principality of Monaco.
Enrico Rusi, Managing Director at PokerStars Italy, said: “We are incredibly proud to join forces with the Rolex Monte-Carlo Masters, with whom we share the values of sporting passion, ultimate challenge and entertainment.
“Monte-Carlo has long been home to some of PokerStars’ most iconic live poker events, and this partnership allows us to connect that heritage with world-class tennis in a meaningful way. Through this collaboration, we are reinforcing our long-term presence in the region and strengthening our connection with audiences across Southern Europe, where both tennis and poker enjoy deep roots and passionate communities.
“I would also like to extend my sincere thanks to all the teams involved whose dedication, expertise and collaborative spirit have made this agreement possible.”
The two brands have emphasised the ‘shared DNA’ of tennis and poker, with both requiring high-level players to read their opponents, staying cool under pressure and thinking strategically.
More than 150,000 people are expected to attend the Monte-Carlo Country Club over the nine days during the event.
David Massey, ATP Tournament Director, said: "We are delighted to welcome PokerStars as an Official Partner of the Rolex Monte-Carlo Masters. This partnership reflects our shared commitment to excellence, strategy and world-class entertainment.
“Like tennis at the highest level, poker demands focus, composure and the ability to perform under pressure — values that resonate deeply with our tournament.
“We look forward to working with PokerStars to further strengthen Monaco's position as a premier destination for elite sport and entertainment.”
Yesterday, PokerStars announced that it would be integrating its brand with FanDuel in the US as part of an exclusive multi-state launch, providing access to poker players in Pennsylvania, Michigan and New Jersey.
This is the first partnership between the tournament and a gaming brand
