Esportes da Sorte seals record deal with Náutico

Clube Náutico Capibaribe has signed the largest commercial agreement in its history, partnering with Esportes da Sorte in a two-year deal that introduces stadium naming rights and infrastructure investment.

Under the agreement, the Aflitos Stadium will be rebranded as “Stadium Esportes da Sorte Aflitos,” marking the first time a traditional stadium in Pernambuco adopts a naming rights model. 

The deal is valued at BR9.6m, with the potential to reach BR12.5m through performance-based bonuses tied to sporting achievements such as promotions and titles.

Beyond branding, the partnership includes structural upgrades to the venue.

“Taking on the naming rights for Aflitos is to actively participate in the preservation and strengthening of this heritage. It is a stadium that carries identity, memory and a sense of belonging,” says Darwin Filho, CEO of Grupo Esportes Gaming Brasil, owner of Esportes da Sorte.

“It is an honor for Esportes da Sorte to enable the largest financial partnership in Náutico's history and to contribute to the club's structured and competitive advancement.”

Additional investments will support the renovation of the club’s multi-sport facilities, including the Antônio Serrano court, aiming to revive Náutico’s Olympic sports programs.

The agreement also covers sponsorship placement on the club’s kit, alongside marketing activations, fan engagement initiatives and joint commercial projects designed to expand revenue streams.

“This contract represents a very important step in the planning we have outlined for Náutico. We are expanding our revenue, creating new commercial properties and, at the same time, investing directly in the Club's infrastructure,” highlighted the Club's president, Bruno Becker.

The modernization of the lighting at Aflitos Stadium and the resumption of work on the court show that we are transforming revenue into assets and infrastructure. It is a movement that strengthens the present and prepares for the future.”