Esportes Gaming Brasil has appointed Andréa Curral as its new Marketing Director, reinforcing the group’s focus on branding and consumer engagement as Brazil’s market continues to develop.
Curral will oversee brand strategy, media, communications, campaigns and sponsorship management for the group, which operates the Esportes da Sorte, Onabet and Lottu brands.
Her responsibilities will also include the strategic management of the company’s sponsorship portfolio, which currently includes partnerships with Brazilian football clubs such as Sport Club Corinthians Paulista, Ceará Sporting Club, Associação Ferroviária de Esportes and Clube Náutico Capibaribe, alongside cultural events supported by the group.
The appointment is part of a wider effort to strengthen its institutional and operational structure, with continued investments in technology, user experience and brand development.
Curral brings more than 17 years of experience in branding, media, communication and consumer experience, having previously held positions at companies including Discovery, Warner Bros. and Privalia.
Throughout her career, she has led multidisciplinary teams and participated in organizational transformation processes and the integration of operations in the media and technology market.
“Taking on the marketing of a group with the relevance and growth rate of EGB is an opportunity to build projects with real impact. Our focus is on developing strategies that expand brand presence, strengthen relationships with the public, and sustain the company's consistent growth,” she states.
Her appointment comes shortly after Náutico signed the largest commercial agreement in its history with Esportes da Sorte, including naming rights for the club’s stadium in Pernambuco.
Brazil’s betting sector generated BR327.2m in advertising investment during Q1 2026, according to data from media intelligence firm Tunad
