Super has announced plans to acquire Romanian software development company Crafting Technologies, marking an expansion of its European technology footprint and paving the way for the creation of its first tech hub in Romania.
The transaction, which remains subject to customary approvals, will see Crafting Technologies and its engineering team become part of Super’s wider technology network.
Based in Cluj-Napoca, Crafting Technologies delivers software solutions through a team of engineers and development specialists.
The new Romanian hub will complement Super's existing technology centres in Croatia, Spain, the Netherlands, the UK and Brazil, which collectively employ more than 900 software engineers and developers.
As part of the expansion, Super plans to create an initial 50 new positions in Cluj-Napoca while integrating Crafting Technologies’ existing workforce into the organisation.
Commenting on the development, Super's Deputy CEO Albert Simsensohn stated: "We are confident that Romania’s mature and competitive technology ecosystem provides access to specialised engineering capabilities essential for Super’s future roadmap. Moreover, the city of Cluj-Napoca offers a vibrant environment of innovation combined with operational efficiency and proximity to our regional hubs.
"Crafting Technologies will bring a proven internal talent academy that develops engineers and upskills existing talent, strengthening our long-term capacity and supporting the execution of our technology roadmap.”
Gabriel Bota, Co-Founder and CEO of Crafting Technologies, added: "Joining forces with Super feels like a natural next step for us. We already share a strong technical connection, and also a very similar way of thinking about ownership, speed and building reliable technology that can scale over time.
"We’re excited about continuing to grow the Cluj technology hub together and bringing the same culture and mindset that shaped Crafting since day one.”
The acquisition continues Super’s broader expansion strategy, which has included a number of significant developments already in 2026. Earlier this year, the company agreed to acquire Maxbet Online’s operations in Romania and Malta, expanded the Superbet brand into Greece through a partnership with Bragg Gaming and bolstered its executive leadership team with a series of senior appointments.
Romania has become one of Central and Eastern Europe’s leading technology hubs, with Cluj-Napoca widely recognised as one of the region’s fastest-growing centres for software development and engineering talent
