Svenska Spel

Responsible GamblingOnline+ 1 more

Svenska Spel rejects responsible gambling criticism after 340% customer rise

The state-owned operator said automated monitoring has shifted staffing towards technical development as World Cup betting lifted its first-half profit.

2 min read • Jul 20 • By Shaan Khan

Land BasedOnline+ 2 more

Svenska Spel Q2 net gaming revenue up 7% to SEK 1.96bn

Svenska Spel delivered its strongest second quarter since Sweden’s gambling market was re-regulated in 2019, driven by higher customer activity, online growth and strong World Cup-related engagement.

1 min read • Jul 15 • By Marieta Lezaic

AppointmentsPersonnel

Svenska Spel appoints Katarina Borstedt as Chief People & Culture Officer

Svenska Spel CEO Anna Johnson highlighted Borstedt’s experience in leading HR transformation and strengthening leadership.

2 min read • Jul 8 • By Marieta Lezaic

Legal & RegulatoryFinancial+ 4 more

Spelinspektionen launches review of licensees using gambling agents

Sweden’s gambling regulator has begun a new supervisory review focused on how licensed operators monitor the ongoing suitability of registered gambling agents and their compliance with anti-money laundering requirements.

1 min read • Jun 25 • By Jack Found

Land BasedMarketing+ 3 more

Svenska Spel extends Swedish Ski Association partnership to 2032

Svenska Spel CEO Anna Johnson described the deal as the largest investment in Swedish skiing and snowboarding, aiming to strengthen Sweden’s position as a leading winter sports nation.

1 min read • Jun 18 • By Marieta Lezaic

MarketingSports Betting

Sweden launches petition to turn clocks back by seven hours for 2026 World Cup

Will the petition be successful? Only time will tell.

3 min read • May 27 • By Megan Elswyth

FinancialCasino+ 4 more

Svenska Spel net gaming revenue increases 2% to SEK1.9bn for Q1

The rise in net gaming revenue was primarily attributed to increases across the operator’s lottery and sports & casino businesses, as operating profit grew 4% to SEK659m ($71.5m).

2 min read • Apr 23 • By Kirk Geller

FinancialCasino+ 4 more

Svenska Spel FY25: Revenue up 2% despite land-based shutdown

The operator’s Q4 NGR rose by 2%, topping SEK 2.1bn, with FY and Q4 profits up 10% and 16%, respectively.

3 min read • Feb 6 • By Will Underwood

FinancialLottery+ 2 more

Svenska Spel celebrates a profitable 2025

The state-owned operator posted record prizes and turnovers at the same time.

3 min read • Jan 12 • By Rory Calland

FinancialLand Based+ 1 more

Svenska Spel sells former Casino Cosmopol property in Stockholm

The operator has agreed the sale of the Hasseln 1 property on Kungsgatan to Alecta Fastigheter, completing the final stage of its withdrawal from land-based casino operations following regulatory changes in Sweden.

3 min read • Dec 12 • By Shaan Khan

AppointmentsCasino+ 2 more

Svenska Spel appoints Mårten Forste as new sports & casino chief

Forste's career includes serving as COO at LeoVegas and Country Manager at Expekt.com, alongside senior positions at technology and consumer companies such as Match Group.

3 min read • Dec 10 • By Jack Found

CasinoOnline+ 1 more

Fennica Gaming completes full product integration with Svenska Spel

Fennica Gaming has expanded its international footprint with the launch of its online casino games at Svenska Spel Sport & Casino, marking the completion of all three gaming verticals - eInstants, EGM titles and online casino games - live with the Swedish state-owned operator.

3 min read • Dec 5 • By Jack Found

Land BasedOnline+ 2 more

Global Gaming Awards EMEA 2026: Executive of the Year shortlist revealed

The 9th annual Global Gaming Awards Europe, Middle East & Africa are fast approaching, and excitement is growing ahead of the ceremony during ICE (World Gaming Week) in Barcelona in January. While the full Shortlist across all categories will be unveiled in a couple of weeks, today we are pleased to announce the nominees for one of the most competitive categories - Executive of the Year, sponsored by Interblock.

5 min read • Dec 4 • By Mariya Savova

Land BasedCasino+ 1 more

Spelinspektionen to inspect newly registered venues

The Swedish regulator will conduct supervision of all gaming venues registered after a licensing rule change in July 2023.

3 min read • Nov 26 • By Rory Calland

Land BasedCasino+ 2 more

Svenska Spel to end partnership with HockeyAllsvenskan

The collaboration continues until the current contract concludes in June 2026.

3 min read • Nov 12 • By Claire McKernan

FinancialCasino+ 3 more

Svenska Spel sees Q3 revenue up 7% despite Vegas segment slump

Profit was up 19% year-on-year, despite the operator awarding a SEK 409m lottery prize during the quarter.

3 min read • Oct 22 • By Beth Turner

PersonnelAwards

Executive of the Year 2026

We present to you the 2026 Shortlist for the Executive of the Year award, sponsored by Interblock.

15 min read • Dec 11 • By Mariya Savova

Responsible GamblingCSR+ 1 more

Social Responsibility of the Year 2026

We present to you the 2026 Shortlist for the Social Responsibility of the Year award, sponsored by Soft2Bet.

8 min read • Dec 11 • By Mariya Savova