Betano is reportedly negotiating a landmark sponsorship agreement with Corinthians, which could further consolidate the operator's influence in Brazilian football.
The proposal, said to combine main shirt sponsorship and arena naming rights, could be worth around BR200m per year, placing it among the most valuable deals in the country's sports market.
The São Paulo club's current sponsor, Esportes da Sorte, pays BR103m annually and has been notified of the offer, maintaining the right to match or exceed Betano's proposal.
Corinthians' management, led by Osmar Stabile, aims to increase overall sponsorship revenue to BR270m per season through combined agreements.
The possible deal follows Betano's expansion in Brazil, where the brand recently closed a deal as Flamengo's main sponsor.
The operator launched its partnership with large-scale Maracanã activations and it also sponsors the 2025 Brasil Ladies Cup, reinforcing its commitment to both men and women's football.
Meanwhile, Corinthians seeks to revise its long-term naming rights contract for the Neo Química Arena, signed in 2020 with Hypera Pharma.
The deal currently brings in BR15m per year but the club is pursuing a raise to around BR70m annually to align with market values.
If finalized, the agreement would represent Betano's third major partnership in Brazilian football and a strategic step in cementing its visibility among the country's largest fan bases.
Betano also sponsors Flamengo's women's team and launched its Brasil Ladies Cup partnership in 2025
