News

Brightstar Lottery expands Czech Republic partnership with Sazka

The agreement extends the companies' long-term partnership and introduces Brightstar's patented Infinity Instants technology to the Czech market.

· 3 min read
Share this article
Follow us on Google
AI Summary
Sign in to listen
brighstar partners with allwyn-brand sazka
Key Points
Brightstar Lottery has signed a new contract with Allwyn-owned operator Sazka
The deal builds on an existing partnership as Sazka prepares to rebrand as Allwyn in 2026
The agreement is part of Brightstar's broader expansion strategy

Brightstar Lottery has announced a new contract to supply instant ticket games to Czech lottery operator Sazka.

The agreement grants Sazka, which operates as part of the Allwyn group and plans to rebrand under the Allwyn name in 2026, access to Brightstar's complete portfolio of instant ticket products, including the company's patented Infinity Instants print and design technology.

The partnership builds on an existing relationship between the two companies.

Commenting on the development, David Schenk, Sazka's CMO, stated: "Sazka has enjoyed a longstanding partnership with Brightstar, and we look forward to enhancing our instant ticket offerings for our players with Brightstar's innovative portfolio.

"This new agreement, which comes as Sazka prepares to rebrand as Allwyn next year, ensures that we can continue delivering best-in-class lottery experiences and fresh opportunities to win - transforming ordinary moments into sparks of possibility for our players."

Marco Tasso, Brightstar COO of Italian and International Lottery Operations, added: "Brightstar has a strong foundational knowledge of the Czech market because of our established relationship with Sazka.

"Brightstar's player-favourite games and new offerings, such as our patented Infinity Instants, will support increased player engagement and responsible growth for the Czech Republic's largest and oldest lottery company."

The Czech deal comes during a period of expansion for Brightstar, which serves nearly 90 lottery customers across six continents. Recent developments include a two-year contract extension with Texas lottery regulators through August 2028 and a five-year licensing partnership with Avanti to develop humor-themed lottery games based on popular greeting card designs.

Good to know

Brightstar reported third-quarter revenue of $629m, representing a 7% year-over-year increase, though year-to-date revenue declined 1% to $1.84bn

Reaction Board

News Analysis

View All
Alina Mihaela Popa Interview

Alina Mihaela Popa: Three techniques that make a flagship product

Iconic21's Chief Commercial Officer discusses how to grow an iGaming franchise.

4 min read • • By Will Underwood
SiGMA World Themes: AI, Crypto and more

SiGMA World preview: AI, crypto and the event's biggest themes

Experts from all over the world and across the whole industry will gather in November to discuss some of the biggest topics in gambling.

5 min read • • By Patrick Fasolis
onlyplay

Gaming's next frontier: Rethinking UX, mechanics and player engagement

Onlyplay CEO Christina Muratkina speaks to Global Gaming Insider about shifting iGaming marketing trends, UX beyond mechanics, Onlyplay's recent rebrand and more...

6 min read • • By Will Underwood

In The News

View All