Esportes da Sorte has unveiled a new marketing campaign aimed at strengthening its connection with football audiences through a focus on entertainment and fan engagement.
Developed by Grupo Esportes Gaming Brasil, the campaign reflects a shift towards positioning the brand within the broader cultural and entertainment aspects of football.
As part of the campaign, the company has partnered with a group of well-known football media personalities and former players, including Bruno Formiga, Luis Felipe Freitas and Marcelinho Carioca.
According to the company, the campaign is intended to align the brand more closely with the emotional and social aspects of football, rather than focusing solely on betting-related messaging.
Posting on LinkedIn, the company stated: “At EGB Group, we build with responsibility and respect for the culture of the fan. When fun enters the field, the game takes on a new dimension.”
The announcement adds to a period of considerable activity for Esportes da Sorte and its parent company. As reported last week, the operator recently co-hosted a sports integrity workshop with Corinthians and Sportradar at the club's Parque São Jorge facilities, aimed at educating basketball players and staff on identifying and reporting match manipulation.
Earlier this month, Grupo Esportes Gaming Brasil also detailed a range of social and environmental initiatives carried out across several Brazilian cities during Carnival, including an income generation project for women in Olinda and support for informal workers and waste management efforts.
Football is the most popular sport in Brazil, making it a key focus for betting operators seeking to build brand visibility and audience engagement
