Sands China has reaffirmed its commitment to supporting Macau’s economic diversification, using the opening of G2E Asia 2026 to highlight the role of integrated tourism, large-scale events and non-gaming investment in the region’s future development.
Speaking at the industry conference at The Venetian Macau, Sands China CEO and Executive Director Grant Chum outlined the company’s long-term approach to helping position Macau as a “World Centre of Tourism and Leisure.”
The keynote, delivered to around 200 gaming and tourism stakeholders, focused on integration, innovation and inclusion as drivers of sustainable growth.
Chum referenced the company’s historical investment in Macau, beginning with the launch of Sands Macau in 2004 and The Venetian Macau in 2007, which introduced the large-scale integrated resort model to the market.
Since then, Sands China has expanded its portfolio across hospitality, entertainment, retail and MICE (meetings, incentives, conferences and exhibitions).
According to the company, Sands China now operates more than 1.6 million square feet of MICE space and nearly 780 retail outlets in Macau.
Its entertainment venues, including the 14,000-seat Venetian Arena, have also hosted major international concerts and sporting events aimed at increasing tourism and extending visitor stays.
Chum identified the “event economy” as an increasingly important part of Macau’s diversification strategy, citing the NBA China Games in October 2025 as an example of how large-scale events can raise the city’s international profile and generate wider economic activity.
The company also reiterated its intention to continue investing in non-gaming projects, while working alongside the Macau SAR Government and local community to support broader economic development.
The keynote comes against a backdrop of strong financial momentum for parent company Las Vegas Sands, which reported a 25% year-on-year revenue increase in Q1 2026, with Sands China contributing net revenues of $2.10bn – up 23.6% on the prior year.
Separately, Sands China recently renewed its trademark licence and shared services agreements with Las Vegas Sands through to the end of 2028, underscoring the continued stability of the group's operational framework in Macau.
Sands China operates several major Macau properties, including The Venetian Macau, The Londoner Macau, The Parisian Macau and Sands Macau
