Kalshi has formed a new multi-tiered partnership with MMA fighter Nate Diaz ahead of his return to combat sports on May 16, with the collaboration granting Kalshi rights to Diaz’s name, image and likeness, as well as include billboard placements and a co-branded social media campaign.
“Kalshi came in and showed the love and support for me for this fight and the overall brand,” Diaz said.
“It’s good to be in business with them.”
Kalshi’s collaboration with Diaz will also include branded merchandise and promotional posts, while the operator’s logo will be placed on the waistline of Diaz’s fighting shorts on May 16.
Diaz will make his return to MMA against Mike Perry at the Intuit Dome in Los Angeles, part of the Ronda Rousey vs. Gina Carano fight card which will be streamed exclusively on Netflix.
Kalshi Legal Counsel Valeria Vouterakou also spoke on the new collaboration, having said, "Nate Diaz is one of the most authentic, fearless competitors in sports.
"He’s exactly who we want representing the brand."
While financial details of the multi-tiered partnership were not disclosed at the time of writing, Kalshi stated its sponsorship of Diaz’s fighting shorts serves as the “cornerstone activation” for the May 16 event.
Kalshi also formed a new partnership with Madison Square Garden on May 11, as well as confirmed its previously reported $22bn valuation following a $1bn Series F funding round led by Coatue.
Notably, Kalshi’s $22bn valuation report came less than 24 hours after former FanDuel CEO Amy Howe announced her departure from the operator, with President Christian Genetski now stepping into leadership.
Kalshi partnered with Mesh on May 6 to support cryptocurrency deposits and payouts across its prediction markets platform, allowing users to fund accounts from more than 300 wallets and exchanges
